93% of attendees have decision power in their organization’s purchasing/leasing decision
Exhibit Days: November 6-7, 2025 | San Diego Convention Center
AB Show is the largest comprehensive trade show for athletics, fitness, recreation and military professionals. Our attendees represent massive capital improvement projects — including building and renovation projects with a budget of $50 million+ — meaning you’re gaining valuable facetime with key decision-makers who are making the purchasing decision on the products and services that will outfit their facilities.
Show Hours:
Thursday, November 6,
12:00 PM - 5:00 PM
Friday, November 7,
12:00 PM - 4:00 PM
Show Set Up:
Wednesday, November 5,
7:00 AM - 5:00 PM
Thursday, November 6
7:00 AM - 11:30 AM
Tear Down:
Friday, November 7,
4:00 PM - 11:00 PM
Saturday, November 8,
8:00 AM - 12:00 PM
100% of exhibitors met new leads at AB Show
A More Robust Trade Show Experience
Being the only event that hosts athletics, fitness, recreation and military facility/program managers all on one show floor, you have access to a wide range of prospects, many with large purchasing budgets.
Plus, our show floor features a variety of pavilions and events designed to keep attendees in the expo hall and attract new athletics, fitness and recreation decision-makers:
Demo Stage
This area is designed to let attendees catch the latest fitness trends right on the show floor. This is the spot for classes and demos that are sure to jump-start fresh ideas for their facility and programs.
MFA Pavilion
AB Show is proud to have the Medical Fitness Association (MFA) co-locate at our event for another year! It focuses on medically-integrated health and fitness.
USAPA Pickleball Court
Attendees (and exhibitors) can watch a demo, play a game and cheer on their peers to see why Pickleball is America's hottest game and how it can benefit their programs and facilities.
Free-Throw Court
Attendees can stop by and test out their free-throw abilities. For $1, you’ll have 45 seconds to shoot and score. The more baskets they make, the greater their chances of winning a terrific prize.
AORE Pavilion
AB Show welcomes the Association of Outdoor Recreation and Education at the 2025 event! AORE connects people to the outdoors through recreation and education experiences.
NAYS Pavilion
AB Show is proud to have the National Alliance for Youth Sports (NAYS) co-locate at our event for another year! It focuses on important topics affecting youth sports.
